Luxury car manufacturer Automobili Lamborghini said it will debut its latest sports car in the metaverse.
The Temerario and its GT3 counterpart will be available as limited edition digital collectibles in open-world metaverse Wilder World, according to an emailed announcement shared with CoinDesk on Monday.
The metaverse is a virtual reality world allowing humans to interact with each other, play games and transact, often involving digital version of real-life items.
There was a lot of hype around the metaverse during the digital asset bull market of 2021, with Mark Zuckerberg renaming Facebook “Meta” to reflect its focus in this area.
However, much of this interest faded over the subsequent two years, as user engagement stagnated and many companies shifting their attention to artificial intelligence (AI).
Lamborghini however is seemingly undeterred, teaming up with Web3 investment and development heavyweights Animoca Brands last year to create digital experiences for fans and customers.
The Italian car company is offering 590 Temerario streetcars and 10 of the GT3 counterparts for $300 apiece from July 11. The digital sportscars will be mintable on Wilder World, non-fungible token (NFT) marketplace OpenSea and Lamborghini’s own Web3 platform Fast ForWorld.